@matigo If you prefer to read: here's the relevant quotation from NPR's Wikipedia page [en.wikipedia.org]:

When questioned on the subject of how corporate underwriting revenues and foundation grants were holding up during the recession, in a speech broadcast on C-SPAN before the National Press Club on March 2, 2009, then President and CEO Vivian Schiller stated: "underwriting is down, it's down for everybody; this is the area that is most down for us, in sponsorship, underwriting, advertising, call it whatever you want; just like it is for all of media."